BloomNation Expands Full Spanish-Language Support for Independent Florists, Reinforcing Florist-First Mission
- July 7, 2025
EN /ES
BloomNation Expands Full Spanish-Language Support for Independent Florists, Reinforcing Florist-First Mission
LOS ANGELES – July 3rd, 2025 — BloomNation, the leading florist-first e-commerce platform in North America, proudly announces the expansion of its full-service Spanish-language support, making it the only floral software and services platform to offer comprehensive assistance in Spanish across every touchpoint.
From sales and onboarding to customer success and platform education, Spanish-speaking florists now have access to dedicated bilingual support at every step of their business journey.
“For too long, Spanish-speaking florists have been underserved by the platforms they rely on,” said Sonia Maslovskaya, Head of Marketing at BloomNation. “Many were forced to depend on their employees or family members to translate. As a company built around florists, we knew that had to change.”
BloomNation officially launched full Spanish support in October 2024, hiring bilingual staff and rethinking its resources to ensure inclusion and accessibility. Since then, the company has:
Florists also say the difference in service is clear.
“I just welcomed a new flower shop to BloomNation that left a wire service after being told she had to wait for their one Spanish-speaking rep,” said one BloomNation team member. “The florist had her daughter translating and still couldn’t get the help she needed. When she saw that we were ready to support her in Spanish immediately, she joined BloomNation on the spot.”
As BloomNation continues to grow, its commitment remains unchanged: putting florists first, no matter what language they speak.
About BloomNation
BloomNation is the leading florist-first platform designed to empower local florists with cutting-edge e-commerce tools, an advanced point-of-sale system, powerful marketing services, and business solutions that increase sales, streamline operations, and build lasting customer relationships.
www.bloomnation.com
Media Contact:
Sonia Maslovskaya
Head of Marketing
sonia.maslovskaya@bloomnation.com
BloomNation
+1 424-781-2767
- Grown to support over 200 Spanish-speaking florists across the U.S. and Canada
- Translated Help Center articles into Spanish
- Hired additional Spanish-speaking team members across sales, marketing, onboarding, and support
- Added “Ramo Buchón” as a searchable design style on florist websites, acknowledging the cultural relevance and sales power of this arrangement style
- Added culturally meaningful occasions, such as Quinceañeras and Día de los Muertos, and others, as searchable options on florist websites, helping shops connect more deeply with their Spanish-speaking communities.
- It is in the process of developing new Spanish-language walkthrough videos to help florists better understand key features
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| Pictured here are Ramos Buchones arrangements by BloomNation partner florists: Las Palmas Flowers & Party Supplies, Brenda’s Beauty Flowers, and Challito’s Flowers. | ||
