BloomNation Launches Its Ambassador Program

SANTA MONICA, Calif., September 28, 2026. BloomNation announced today the launch of its Ambassador Program, a group of BloomNation florists who are passionate about education and sharing their knowledge and best practices with other florists. All three inaugural ambassadors run their own shops on BloomNation. They are: Deborah De La Flor, AIFD, PFCI, of De La Flor Florist & Gardens in Cooper City, Florida; Ace Berry, AIFD, PFCI, TMF, AFCD, CFD, of Fulshear Floral Design in Fulshear, Texas; and Bryan Lang, third-generation co-owner of Savilles Florist in Orchard Park, New York.

Deborah De La FlorAIFD, PFCI

Deborah is one of America’s premier floral artists and enjoys worldwide acclaim as one of the finest floral designers in the industry. She is constantly in demand, traveling across the globe, giving design demonstrations and educational seminars, sharing her talents and creating floral trends. She now brings that same master-level instruction to BloomNation’s Instagram and Facebook channels, teaching design technique alongside business advice for florists.

Ace BerryAIFD, PFCI, TMF, AFCD, CFD

Ace is an acclaimed luxury floral designer, educator, and finalist on HBO Max’s Full Bloom. He owns Fulshear Floral Design in Texas, was named Texas Designer of the Year in 2019, and won the Innovation Award at the Chelsea in Bloom festival in London. Ace joined BloomNation earlier this year and has since grown his revenue and average order value while reducing labor costs. His engaging and popular content for BloomNation covers design, merchandising, holiday planning, and building new revenue streams.

Bryan LangSavilles Florist · Orchard Park, New York

Bryan is a third-generation co-owner of Savilles Florist in Orchard Park, New York. He has led the modernization of the family business, rebuilding its website and social media presence while protecting the quality and personal service the shop has always been known for. In his ambassador role, he will empower fellow BloomNation florists to unlock the full potential of the platform’s features, driving higher revenues, expanding profit margins, and streamlining daily operations.

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Deborah De La Flor and Ace Berry will also appear at industry events alongside BloomNation with a shared mission to educate and empower florists. These three ambassadors share a passion for education and for passing on what they have learned. They are the program’s founding group, and BloomNation expects to add more ambassadors as the program grows. Florists interested in future opportunities can contact marketing@bloomnation.com.

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