BloomNation Launches Weddings & Events, an End-to-End Solution Built for Wedding and Event Florists
- August 17, 2026
BloomNation, the leading technology platform for independent florists across the U.S. and Canada, today announced the launch of BloomNation Weddings & Events, a complete, end-to-end solution built specifically for florists whose primary business is weddings and events.
From the first inquiry to the final delivery, Weddings & Events gives florists everything they need to book, plan, and manage their events business in one place — a designer-made website, lead capture, consultation booking, a visual proposal builder, recipe and cost management, contracts and e-signatures, payments, and full event planning tools. The result is a single system that replaces the patchwork of fragmented solutions and disconnected apps that event florists have relied on for years.
Like every BloomNation release, Weddings & Events was shaped directly by the florist community. Its tools were built alongside wedding and event professionals through shop visits, working sessions, and continuous feedback, ensuring each workflow reflects how florists actually run their events business.
“Fifteen years ago, we started BloomNation to help florists break free from the order gatherers, keep more of what they earn, build their brand, and thrive as an independent florist. We’ve spent those years supporting local florists — many of whom also run weddings and events on the side. With this launch, we’re proud to give wedding and event florists a solution built entirely for them.”
— Farbod Shoraka, Co-Founder & CEO, BloomNation
What’s Included in BloomNation Weddings & Events
Custom Websites
Designer-made website styles that reflect each florist’s unique aesthetic, so couples experience their craft before they ever pick up the phone.
Custom Forms & Lead Management
Branded inquiry forms that turn website visitors into leads, with every submission automatically captured and tracked in one place.
Appointments
Consultation booking directly on the florist’s website, with in-person, phone, and video options, automated confirmations, and a shared calendar that prevents double-booking.
Visual Proposal Builder
A drag-and-drop proposal builder made for florists, with a live client preview. Florists can customize the cover, contacts, inspiration board, order, payments, and contracts, then share via email, link, or SMS.
Orders, Recipes & Ingredients
Build out event orders by section, add recipes with a built-in stem counter, track ingredient costs, apply suggested pricing, and generate shopping lists and purchase orders.
Contracts & E-Signatures
Terms with dynamic placeholders that auto-fill client and event details, plus legally binding electronic signatures from all parties — no third-party tools required.
Payments
Flexible payment schedules — deposit and balance, installments, or custom plans — that clients pay directly from their proposal link, with clear tracking of what’s collected and outstanding.
Timeline & Event Calendar
Client-facing timelines and internal team tasks, alongside a color-coded calendar that shows every event and task in day, week, and month views.
Templates
Save any event as a template — proposal layout, order, recipes, contract, payment schedule, and tasks all carry over — so the next wedding starts ready to go.
Rental Management Coming Soon
Dedicated tools to help florists manage their wedding and event rentals, arriving in a future release.
“Weddings and events are among the most profitable parts of a florist’s business, but also the most operationally complex. This release brings that entire workflow — inquiry, proposal, contract, and payment — into one connected system that sits on top of the BloomNation Point of Sale florists already use. It’s about helping florists book more events and run them with far less friction.”
— Gregg Weisstein, Co-Founder & COO, BloomNation
Availability
BloomNation Weddings & Events is available now. Florists who are not yet on the platform can request a complimentary demo and guided onboarding at: https://www.bloomnation.com/join/wedding-events/
Current BloomNation partner florists can learn more about Weddings & Events by contacting support@bloomnation.com.
About BloomNation
Founded in 2011, BloomNation is the industry-leading technology platform built to empower independent florists. From custom SEO-powered websites and modern point-of-sale tools to marketing services, florist-to-florist networking, and business financing, BloomNation provides the most comprehensive all-in-one system for modern floral businesses. Since launching 14 years ago, BloomNation has grown into a community of nearly 4,000 independent florists across the U.S. and Canada. In 2025, BloomNation expanded internationally with its acquisition of Floom in the United Kingdom, strengthening its mission to support local florists around the world.
Media Contact
Sonia Maslovskaya, Head of Marketing sonia.maslovskaya@bloomnation.com
