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Turn Flowers into a Memory with a Video Message!
Looking to add a personal twist to your flowers? A video card message is the perfect way to send a smile with your blooms. Simply record, upload, and add your personal message during checkout. It’s a fun and easy way to make your floral gift extra special and unforgettable!
About Us
About Webwood Heritage Rooted in Houston Since 1948. Designed for What Comes Next. Founded in Houston in 1948 by entrepreneur Ellen Catherine Wilson English, Webwood Flowers & Gifts began with the determination of a woman building a business of her own in postwar Houston. Ellen would go on to have an extraordinary entrepreneurial career, but the floral house she created would become a legacy all its own—one that has endured for nearly eight decades. Ellen later entrusted Webwood to her brother, Joseph "Joe" Wilson Jr., an artist and designer whose creative vision would profoundly shape the identity of the company. Joe found his calling in floral design and brought to Webwood an artistic point of view that was distinctive, imaginative and unmistakably his own. His philosophy of "unusual as usual" came to embody an approach to design that helped establish Webwood as one of Houston's respected floral houses. Under Joe's leadership, Webwood became known for far more than beautiful flowers. Its designers created weddings, private celebrations, prominent River Oaks parties, corporate installations and special events throughout Houston. Over time, Webwood became part of the traditions of families who returned to the company for life's most meaningful occasions. Joe's son, Steve Wilson, would carry that legacy forward, preserving the creativity, personal service and relationships that had become synonymous with the Webwood name. Working alongside Joe and Steve for many years was Patti Wilson, Steve's wife, whose dedication, relationships and contributions were an integral part of Webwood's success. Together, Joe, Steve and Patti helped cultivate the trust and respect the Webwood name came to hold among generations of Houston clients. A Creative Legacy That Continues! The Webwood story has always been about people as much as flowers—and that creative lineage remains part of the company today. Longtime lead designer Diana Peterson, affectionately known as "The Eccentric Stick," has spent more than two decades with Webwood and was mentored by both Joe and Steve Wilson. Her remarkable floral career also includes experience with Houston's Village Greenery and 27 years with Kroger's corporate special team's floral department. At Webwood, Diana has led wedding and specialty-event design teams for some of Houston's most prominent families. Through Diana and Webwood's experienced design team, decades of artistry and institutional knowledge continue into the company's next chapter. That continuity matters. The techniques, standards and creative instincts passed from one designer to another cannot simply be recreated. Neither can the relationships built with families over decades. They are part of what makes Webwood, Webwood. A New Chapter: Webwood Heritage On August 4, 2025, Webwood entered a new era when Houston Entrepreneurs Monica Richards and Jason Osberg acquired the Webwood Flowers assets and its longstanding and acclaimed client relationships, with the honor of transitioning alongside the original Webwood design team. With this new chapter comes a new name: Webwood Heritage. The name is intentional. Webwood: honors the floral house established in Houston in 1948 and the remarkable people, designers, clients and families who built its reputation. Heritage: represents both what has been entrusted to us and our responsibility to carry it forward. The evolution to Webwood Heritage is not about leaving the past behind. Quite the opposite. It is about preserving the very best of Webwood while allowing an extraordinary Houston company to continue evolving—with renewed creativity, expanded possibilities and a vision for the generations still to come. Another Houston Family Story For Monica Richards, stewardship of Webwood carries particular meaning. The eldest daughter of Arnaldo and Janice Richards, the family behind a Houston institution, Picos, Monica grew up inside a family business and learned early what it takes to build a reputation over decades: hard work, creativity, hospitality, consistency and, above all, relationships. After becoming a leader and longtime presence within her family's hospitality business, Monica forged a creative path of her own by founding Houston floral company Mas Flora . Today, Monica owns and operates Webwood Heritage alongside Mas Flora, bringing together two floral stories while preserving the identity, artistry and character that make each distinctive. There is a meaningful symmetry in this new chapter. Webwood began in 1948 with Ellen English, a woman with the courage and entrepreneurial spirit to create business of her own. Her brother Joe Wilson took that beginning and through extraordinary creativity and artistic vision, helped transform it into a respected Houston floral house. Steve and Patti Wilson carried that legacy forward, while designers such as Diana Peterson helped turn that vision into decades of memorable work. Each played a different role. Each left something important behind. And each deserves a place in the Webwood story. As a woman entrepreneur, Monica is especially proud to follow Ellen, Patti and Diana—women whose determination, talent and contributions helped shape Webwood across different generations. At the same time, we proudly honor Joe and Steve Wilson, whose creativity, leadership and stewardship were instrumental in building the reputation we have now been entrusted to protect. That balance of entrepreneurship, artistry, family, mentorship and service is the true heritage behind our new name. Honoring What Was Built. Creating What Comes Next. A Webwood Heritage, our purpose is not to rewrite Webwood's history. It is to be worthy of it. We honor Ellen, who started it. We honor Joe, whose artistic vision helped define it. We honor Steve and Patti, who devoted years to carrying it forward and earning the confidence of Houston families. We honor Diana and the Webwood design team, whose hands created so much of the work behind that reputation and whose artistry continues today. And as Monica Richards and Jason Osberg begin the next chapter, they accept the responsibility of protecting those relationships and traditions while allowing Webwood to continue growing, creating and inspiring. Nearly eight decades after Webwood began in Houston, there are new owners, a new chapter and a new name. But the foundation remains. The designers remain. The relationships endure. The artistry evolves. The heritage continues. WEBWOOD HERITAGE Rooted in Houston Since 1948. Designed for What Comes Next.
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Delivery Information
Contact Information
Get directions to location_on 5625 Pine St., Houston, TX, 77081 (opens in a new tab)Policies
Substitution Policy
In some instances, our photo may represent an overall theme or look and include a one-of-a-kind vase which cannot be exactly replicated.
Although the actual bouquet may not precisely match the photo, its temperament will. Occasionally, substitutions of flowers and/or containers happen due to weather, seasonality and market conditions which may affect availability. If this is the case with the gift you’ve selected, we will ensure that the style, theme and color scheme of your arrangement is preserved and will only substitute items of equal value or higher value.
If any design elements are of major importance to your order, please include them in the florist instructions at checkout or contact us to ensure availability.
Delivery Policy
Refund Policy
Refunds are processed immediately. Please allow 5–10 business days for the refund to appear on your statement.
Delivery Information
Delivery Details & Tips
Every gift ordered through BloomNation is personally hand-delivered by the local florist.
Each local florist sets their own delivery area and fee.
Most florists offer same-day hand delivery, but may have different order received
cut-off times for same-day delivery that are based off of the recipient’s time zone.
Florists that offer same-day delivery display their same-day delivery cut-off time in
their store detail section. Orders received after that time may be delivered the
following day. Please note some florists may not make deliveries on Sunday.
To request a specific delivery time, please type it into the Special Instructions field
during checkout. We will do our best to accommodate your preferences.
Before major holidays, we recommend that you place your orders at least five days in
advance.
Where do we Deliver?
Neighborhoods, Cities, ZIP Codes
Uptown Park, Greater Uptown, Downtown Houston, Midtown, Central Northwest, River Oaks, Greenway / Upper Kirby Area, Memorial, Houston Heights, The Galleria, Memorial City Mall, Memorial Park, West University Place, Sugar Land, Stafford, Tomball, Bellaire, Houston
77002, 77005, 77024, 77027, 77401, 77479, 77003, 77007, 77008, 77018, 77056, 77079, 77375, 77004, 77046, 77057, 77477
Cemeteries & Funeral Homes We Deliver To
Cemeteries and funeral homes we deliver to: Brookside Funeral Home & Memorial Park, Pat H. Foley & Company, Garden Oaks Funeral Home & Crematory, Geo. H. Lewis & Sons Funeral Directors, Memorial Oaks Funeral Home & Cemetery, Klein Funeral Homes, Klein Memorial Park Cemetery, Klein Funeral Homes & Memorial, Klein Funeral Home, Earthman Memory Gardens Cemetery, Earthman Baytown Funeral Home, Earthman Funeral Directors, Earthman Southwest Funeral Home, Earthman Resthaven Funeral Home & Cemetery