Why Fresh Flowers Are a Must on Your Self-Care Checklist
- July 17, 2025
- 3 minutes read
When you think of self-care, what comes to mind? Bubble baths? Journaling? A long walk?
Here’s one more to add, and it’s backed by science: fresh flowers.
Far from being just decorative, flowers have been scientifically proven to offer measurable emotional and physical benefits. If you’re building a self-care routine (or helping customers do the same), here’s why flowers deserve a top spot on the checklist.
1. Flowers Improve Mood Instantly
In a landmark study by Rutgers University, participants who received flowers reported an immediate increase in happiness and a lasting positive mood boost for days afterward.¹
“Flowers have a strong positive effect on emotional health,” researchers concluded.
Whether it’s their beauty, their unexpected arrival, or something deeper, flowers spark joy and boost energy, making them perfect for anyone feeling stressed, anxious, or simply a little off.
2. Flowers Reduce Stress and Mental Fatigue
A Harvard study² found that people who kept fresh flowers in their home reported feeling less anxious and more compassionate, and experienced fewer symptoms of depression.
And according to research from the University of North Florida, flowers in the home can significantly reduce daily stress, with women reporting feeling more energized and less overwhelmed.³
As relationship and mindset coach Ludmila Woodruff puts it,
It’s not just the big things you do once a year. It’s the small things, like buying yourself flowers—that anchor your nervous system and bring daily regulation.
In other words, caring for ourselves doesn’t have to be complicated. Sometimes it’s as simple as picking out a bouquet you love and letting it bring a bit of beauty into your day.
3. The Power of Scent: Nature’s Instant Mood Booster
Fragrance plays a key role in our emotional regulation. Floral scents like lavender, jasmine, and rose are known for their calming and mood-elevating properties.
The natural aroma of flowers stimulates the brain’s limbic system…, which is the brain’s center for memory and emotion, creating an almost immediate sense of well-being.
This makes flowers not just visually soothing, but also aromatherapeutic.
4. Flowers Make Us Feel More Connected
A bouquet in your space can evoke a connection to nature, to beauty, and even to others. Giving or receiving flowers strengthens relationships, fosters empathy, and eases feelings of loneliness.
For florists, this means flowers are more than just products. They’re necessary for emotional wellness.
In Summary: Why Flowers Belong on Your Self-Care List
- Scientifically proven to elevate mood
- Reduce anxiety, stress, and mental fatigue
- Improve energy levels and feelings of compassion
- Floral scent offers instant relaxation
- Encourage a deeper connection to self and surroundings
Self-care isn’t a luxury. It’s a necessity. Flowers are one of the simplest, most accessible ways to add joy, beauty, and tranquility to your daily routine.
Whether you’re a florist encouraging customers to prioritize themselves or simply creating your own self-care ritual, don’t forget the flowers.
They’re more than a gift, they’re a wellness essential.
In the wise (and slightly cheeky) words of Martha Stewart:
If you want to be happy for a year, get married. If you want to be happy for a decade, get a dog. And if you want to be happy for the rest of your life, make a garden.
Until you have a garden of your own, we’ve got you covered.
Brighten your days with flowers from BloomNation.com
Sources
- Rutgers University: Emotional Impact of Flowers Study
- Harvard Medical School: Flowers and Emotional Health
