BloomNation Welcomes Maple Grove Wholesale Floral Inc. to Its Growing Wholesaler Partnership Program
- August 7, 2025
LOS ANGELES, CA – August 2025 – BloomNation, the leading florist-first platform for independent flower shops, is proud to announce a new partnership with Maple Grove Floral Wholesale, Inc., a family-owned floral wholesaler rooted in purpose, passion, and care. As part of the BloomNation Partnership Program, Maple Grove Wholesale Floral Inc. joins a growing network of industry leaders committed to helping florists thrive.
Founded by Dirk and Tracy Van Rooyen, Maple Grove Wholesale Floral Inc. began with a simple mission: to share the beauty of flowers as a reflection of their faith and love of creation. That same spirit continues to guide the business today, and is seen in the quality of their products, the warmth of their customer relationships, and their unwavering dedication to helping florists succeed.
From their home base in New York, Maple Grove Wholesale Floral Inc. supplies florists in the Northeast and the Niagara Falls area with fresh-cut flowers from around the world, an extensive selection of floral supplies, and premium potted plants from growers in Florida and Canada. They are a trusted one-stop shop for florists looking to source everything from hydrating floral foam and preservative solutions to decorative accents and top-tier design tools.
“We have seen the need over the years for our customers to have new solutions to drive their online business and their operations. They seemed to be shackled to the wire services and are overwhelmed by alternatives.
This partnership with a new and updated way of thinking is a program that finally sees the local florist as customers and is not out to “fleece every penny of profit from the florist” or make it so difficult that they have to spend endless hours ensuring they do make a profit.” — Dirk Van Rooyen, CEO, Maple Grove Floral Wholesale Inc.
As part of the partnership, BloomNation florists will gain access to exclusive offers and seasonal promotions on Maple Grove orders. Full offer details are available directly within the BloomNation dashboard.
“At BloomNation, we believe florists deserve partners who truly understand their needs,” said Lynn Rafferty, Partnership Manager at BloomNation. “Maple Grove’s values and commitment to service are felt in every box they ship. We’re proud to welcome them into our partner network and introduce their offerings to our florist community.”
The BloomNation Partnership Program connects florists with trusted wholesalers, growers, suppliers, and service providers who want to directly support the independent floral community. Now more than ever, with shifting trade dynamics and new tariffs, it’s critical for florists to stay connected to trusted, reliable wholesalers. Maple Grove’s consistent quality, wide product range, and faith-driven service make them an invaluable partner for any flower shop navigating today’s challenges.
Interested in joining the BloomNation Partnership Program?
https://www.bloomnation.com/join/partnership-program/
About Maple Grove Wholesale Floral Inc.
Maple Grove Wholesale Floral Inc. is a family-owned wholesale floral supplier serving florists across the United States. Founded on a mission to share the beauty of creation through flowers, Maple Grove Wholesale Floral Inc. offers fresh-cut blooms from around the world, wholesale potted plants, and a full spectrum of floral supplies. Their commitment to honesty, quality, and faith shines through in every order.
www.mgfloral.us
About BloomNation
BloomNation is the all-in-one e-commerce and business platform built exclusively for independent florists. From custom websites and advanced PoS tools to best-in-class marketing and industry partnerships, BloomNation empowers florists to grow their businesses and deepen customer relationships.
www.joinbloomnation.com
Media Contact
Sonia Maslovskaya
Head of Marketing
sonia.maslovskaya@bloomnation.com
BloomNation
