BloomNation Strengthens Florist Supply Chain Through Partnership With Bellevue Roses
- December 26, 2025
SANTA MONICA, CA – December 2025 — BloomNation, the leading e-commerce and POS platform for independent florists, is highlighting its partnership with Bellevue Roses, a premium Ecuadorian rose grower known for exceptional freshness, sustainability, and a farm-to-florist model built specifically for local flower shops.
Since partnering earlier this year, BloomNation and Bellevue Roses have worked together to help florists access fresher stems, more consistent quality, and transparent sourcing. This is especially vital as shops prepare for Valentine’s Day and the 2025 wedding season. The two companies are also developing new educational content to help florists improve profitability, understand floral trends, and optimize purchasing in today’s changing economy.
“Bellevue Roses shares BloomNation’s florist-first philosophy,” said Lynn Raffery, head of BloomNation Partnership Program. “Their focus on freshness, sustainability, and long-term relationships directly supports the success of the nearly 4,000 florists we serve.”
Bellevue Roses, led by second-generation grower Juan Torri, operates with an exclusive commitment to florists, not supermarkets or mass-market retailers. Flowers are picked, packed, and shipped directly from certified Ecuadorian farms, arriving to florists just four to five days after being cut. These farms prioritize Rainforest Alliance standards, responsible agriculture, and strong support for workers, with 50–55% of Bellevue’s workforce made up of women in key handling and quality-control roles.
Bellevue also stays aligned with fashion and color trends, offering premium varieties such as Playa Blanca, Tibet, Brighton, Be Sweet, Free Spirit, and tinted roses in trending tones, along with specialty flowers like Butterfly Ranunculus, Delphinium Elatum White, and premium greens.
“Service is very important, but trust is what we are aiming for, ” said Torri. We want to be a partner who supports you in every moment, who helps you grow, and who becomes an extension of your business. That is the vision of Bellevue Roses.”
About Bellevue Roses
Bellevue Roses is a family-owned floral company delivering premium Ecuadorian roses and specialty flowers directly to florists. With more than 200 varieties and a deep commitment to sustainability and craftsmanship, Bellevue is known for freshness, quality, and transparent relationships with growers and designers.
Learn more at BellevueRoses.com.
Media Contact:
Sonia Maslovskaya
Head of Marketing, BloomNation
sonia.maslovskaya@bloomnation.com
