PRESS RELEASE 2.21.25

BloomNation Celebrates Record-Breaking Valentine’s Day 2025 for Partner Florists

Despite Holiday Challenges, BloomNation’s Innovations Led to the Most Successful Valentine’s Day Yet.

LOS ANGELES, CA – February 18th, 2025
– BloomNation, the premier technology platform for local florists, is proud to announce a record-breaking Valentine’s Day 2025, setting new benchmarks for its partner florists in order volume, revenue, and e-commerce performance.

Valentine’s Day 2025 presented a unique challenge: falling on a Friday—a less-than-ideal day for floral sales. With consumers opting for dinner reservations and long weekend getaways, florists typically see softened demand when the holiday lands just before a weekend. However, thanks to BloomNation’s advanced technology, marketing support, and strategic preparation, partner florists still experienced their most successful Valentine’s Day ever.

Breaking Records Across the Board

Despite the challenges of a Friday holiday, BloomNation partner florists shattered records:

• Unmatched Website Performance – Conversion rates on BloomNation-powered florist websites hit an all-time high, ensuring florists maximized every potential order.
• Record Order Volume & Revenue – BloomNation partner florists experienced the highest order volume and revenue in company history, surpassing previous Valentine’s Day performances.

Marketing Services Growth – BloomNation had its best year in history for revenue generated for florists through our marketing services. Our email and SMS marketing campaigns—sent on behalf of partner florists—drove 20% more revenue than last year, proving the power of targeted, data-driven outreach in maximizing florist sales during peak holidays.

Innovation That Helped Florists Win

BloomNation’s latest technology enhancements played a crucial role in helping florists navigate the increased demand efficiently and drive higher conversions:

• Advanced PoS Features – Florists utilized BloomNation’s latest Point-of-Sale innovations, including:
  • Recipe Management to design arrangements efficiently while controlling costs.
  • Delivery Route Optimization for streamlined logistics and faster fulfillment.
  • Smarter Delivery Zone Tools for improved local coverage and pricing accuracy.
  • Enhanced Customer Communication for seamless order status updates and substitutions, ensuring a smooth experience during peak demand.
• Website Enhancements – Recent updates allowed florists to customize their sites, adjust holiday pricing by category, and provide an improved checkout experience, making it easier than ever for customers to find and order the perfect floral arrangements.
• New Video Card Messaging Feature – Just in time for Valentine’s Day, BloomNation launched an industry-first video card messaging tool, transforming floral gifts into cherished memories. Customers could attach personal video messages, with a link printed on the card accompanying floral arrangements. The feature saw nearly 800 users during its debut, delivering heartwarming moments that deepened the emotional impact of flower-giving.

Commitment to Florist Success

Since its inception, BloomNation has been guided by the core value that “Partner success is paramount.” The record-breaking results of Valentine’s Day 2025 underscore the company’s relentless dedication to innovation, providing florists with the modern tools they need to thrive in an increasingly competitive market.

“This milestone is more than just numbers—it’s a testament to how technology, innovation and an open dialogue with our partners can empower local businesses,” said Farbod Shoraka, BloomNation’s Co-Founder and CEO. “We will continue to push boundaries to ensure independent florists have all the resources to succeed in this highly competitive market, no matter the season.”

Florists recognize the impact of BloomNation’s all-in-one platform in transforming their businesses. “I think that BloomNation has my back when it comes to my success. They respond to suggestions with tools that are better than I expected and surprise me with tools that I didn’t even know I needed. Instead of having multiple vendors for PoS, website, email marketing, SEO, etc., they offer a fully integrated package that touches almost every aspect of my business so that I can focus on my customers. They give me so much to work with for free as a member instead of nickel-and-diming me,” said Fiori Floral Design, a BloomNation partner.

About BloomNation

BloomNation is the leading all-in-one platform for local florists, offering custom e-commerce websites, a powerful PoS system, Wedding & Events solutions, automated marketing services, and operational tools to help independent florists grow. Trusted by thousands of florists across the U.S. and Canada, BloomNation continues to set the standard for modern floral retail. To learn more visit www.joinbloomnation.com 

Contact: 

Sonia Maslovskaya

Head of Marketing

BloomNation 

sonia.maslovskaya@bloomnation.com

424-781-2767