BloomNation Announces New Partnership with Accent Decor as Part of Growing Partnership Program
- October 29, 2025
LOS ANGELES, CA – October 2025 – BloomNation, the leading all-in-one platform for independent florists, is proud to announce a new partnership under the BloomNation Partnership Program with Accent Decor, a globally recognized leader in design-forward containers and decor for the floral and event industries.
Founded in 1997 by Frank and Margaret Hofland, Accent Decor was born out of a deep-rooted connection to the floral world. Frank’s early years working in his father’s greenhouse in Canada, and a family legacy that stretches back to flower farming in Holland, ignited a lifelong mission: to bring beautiful, design-driven vessels to florists who needed better canvases for their art.
“Floral designers are artists,” said Frank Hofland. “They work with exquisite colors, textures, and shapes. Their work deserves containers that are just as creative.”
This philosophy mirrors BloomNation’s own mission to empower florists not just with powerful digital tools but with a platform that showcases their individuality, artistry, and creative voice. Both companies are deeply aligned in their belief that florists are not just vendors—they are creatives, and contributors to the emotional expression of everyday life.
“We’ve long admired Accent Decor for the way they elevate the art of floral design,” said Lynn Rafferty, Partnership Manager at BloomNation. “Their commitment to innovation, beauty, and supporting the floral community is a perfect match for our platform and our florist-first values.”
BloomNation florists can look forward to exciting opportunities and benefits with Accent Decor in the coming months, including sponsored design contests, creative collaborations, and more.
Interested in joining the BloomNation Partnership Program?
www.bloomnation.com/join/partnership-program/
About BloomNation
BloomNation is the leading platform designed to empower independent florists with cutting-edge e-commerce tools, custom-created websites, an advanced POS, powerful marketing services, and business solutions that increase sales, streamline operations, and build lasting customer relationships.
www.joinbloomnation.com
About Accent Decor
Founded in 1997 and based in Atlanta, Georgia, Accent Decor is a family-owned design company that supplies the floral, event, and home decor industries with modern, ethically sourced, and trend-forward products. With roots in the floral world and a mission to inspire beauty through thoughtful design, Accent Decor continues to serve as a creative partner to florists and event professionals around the world.
www.accentdecor.com
Media Contact:
Sonia Maslovskaya
Head of Marketing, BloomNation
sonia.maslovskaya@bloomnation.com
