How Florists Can Stay Profitable in 2025: Tariffs, Costs & Smart Strategy
- May 2, 2025
- 3 minutes read
Insights from Jodi McShan, VP of McShan Florist & Treasurer of MAS POS.
Facing a Shifting Industry Landscape
At this year’s Women’s Day Event hosted by BloomNation, Jodi McShan—Treasurer of MAS POS and VP of McShan Florist—shared timely insights on how to stay profitable in a floral industry facing rapid change. With rising tariffs, inflated hard goods, and unpredictable supply chains, Jodi encouraged florists not to panic and offered practical, level-headed guidance.
“I think that we're all lost and having to figure out what's going to happen next,” she said, addressing import tariffs from China, Colombia, Ecuador, the Netherlands, Mexico, and beyond.
Flexibility Is the New Superpower
In the face of mounting challenges, Jodi emphasized the importance of staying nimble. From supply chain hiccups to evolving customer expectations, flexibility is what keeps a business blooming.
“We’re creatives at heart,” Jodi shared. “We can design what customers ask for—and even dream up something beyond what they imagined. Once they understand that they’re not just buying flowers, but investing in a meaningful experience, it changes everything.”
She also urged florists to think smarter about sourcing. While buying local isn’t always feasible, it can reduce cost pressure and appeal to sustainability-minded shoppers.
“Florists can save money by looking more local when they're buying.” She also suggested increasing hand-wrapped bouquets to cut costs on vases and foam, many of which are imported from China and now subject to rising tariffs.
Don’t Apologize for Your Pricing
Another crucial point? Stand behind your pricing.
“You wouldn’t walk into a jewelry store and ask for the cheapest engagement ring,” Jodi quipped. “Be proud of what you're offering and don't sell yourself short.”
Instead of racing to the bottom, she recommends offering clear price tiers, educating customers, and reinforcing the value of your product and service.
Lead with Clarity, Not Assumptions
Profitability also means looking inward. Jodi encourages honest conversations about costs, staffing, and performance.
“Be unique and educate your customers. Educate your staff so they understand the flexibility within your designs and your brand,” she said. “Don’t be afraid to look at things objectively. When it comes down to it, you’re running a business, and tough conversations need to happen.”
Moderator and BloomNation CEO, Farbod Shoraka, echoed this:
“While it's not fun to have to deal with these challenges, taking this opportunity to analyze your numbers will make your business healthier.”
We’re With You, Every Step of the Way
At BloomNation, we’re proud to support local florists, especially during uncertain times. If you’re looking for tools to protect your margins, grow your sales, and future-proof your business, we’re here to help.
👉 Schedule your free consultation →
🎥 Watch the full interview here →
Note from Us
We are proud to say this content was crafted by our in-house team, not generated by AI. We believe florists deserve stories and resources rooted in real knowledge, experience, and most importantly, heart ♥️
