WYLDLING - Floral Craft + Mercantile

ABOUT THE STORE

WYLDLING - Floral Craft + Mercantile

Welcome to Wyldling - Floral Craft & Mercantile (formerly known as The Pink Shutter), a unique floral shop and mercantile located in the heart of Montpelier, VT. We specialize in designing beautiful, bespoke floral arrangements, offering curated gifts, and creating an inviting shopping experience that celebrates the art of floral design and local craftsmanship. At Wyldling, we’re passionate about bringing nature indoors with our handcrafted floral arrangements, seasonal bouquets, and custom floral designs. From vibrant, hand-picked flowers to thoughtfully selected gifts and décor, every item we offer is chosen with care to enhance your home and life. Whether you're shopping for a special occasion, a wedding, a corporate event, or simply looking to brighten your day with beautiful blooms, Wyldling provides high-quality, locally sourced floral designs that leave a lasting impression. Located at 40 State Street, Montpelier, VT, Wyldling is a trusted destination for all things floral and craft. Formerly The Pink Shutter, we’ve built a reputation for our commitment to exceptional customer service, unique floral designs, and a curated selection of artisanal gifts that showcase local talent and creativity. Visit us at Wyldling - Floral Craft & Mercantile, and discover the magic of flowers, craft, and local artistry. Shop online or visit us in-store at 40 State Street, Montpelier, VT 05602 today!

ABOUT THE OWNER

Jenny Sebold

Hello, my name is Jenny—founder of Wyldling Floral Craft & Mercantile, and floral designer by way of instinct, memory, and a lifelong devotion to wild beauty. My story with flowers began long before I knew it would be my work in the world. As a child, I was constantly creating—gathering moss, feathers, stones, blossoms, and bits of bark to build tiny altars on the forest floor or transform a dinner table into something enchanted. I saw beauty everywhere and wanted to arrange the world into something meaningful. My childhood took me across many landscapes. We moved often—from the cherry blossoms of Japan to the tropical magic of Hawaii, the coastal bloom of California, to the deep woods of New England and the flowering gardens of D.C. Each place left its imprint, deepening my connection to the natural world and shaping how I see and feel with flowers to this day. Over twenty years ago, I worked at the original Pink Shutter flower shop in Vermont, not knowing that one day I would become its owner. Life took me into motherhood, graphic design, and creative direction, but florals were always with me—woven into rituals, celebrations, and everyday moments. During the quiet of 2020, I sat in meditation and heard it clearly: you can do the flowers on your own. That same day, I learned the Pink Shutter was for sale. Two weeks later, I had the keys—and Wyldling began to take shape. Our floral work is seasonal, custom, and emotionally resonant. We forage respectfully, source locally whenever possible, lean into imperfection and organic form, and create arrangements that hold space for truth—whether joyful, sacred, tender, or transformative. Our work is emotionally attuned and richly textured—floral design for the wild-hearted. At Wyldling, beauty isn’t just aesthetic—it’s energetic. We believe flowers are empathic beings. They honor life. They soften grief. They heighten joy. And they invite us into the present. It’s a sacred practice. One I’m endlessly honored to share.