Today I’ve invited blogger extraordinaire, Rebecca Levinson, from Grasshopper to share her favorite floral blogs. Grasshopper is a company “built by entrepreneurs, for entrepreneurs.” They’re big fans of how florists in particular utilize blogging and social media to help their businesses grow. Read more about Rebecca’s favorite floral blogs below:
Flowers are kind of a big deal. They’re a constant, reliable presence at some of life’s greatest moments and most challenging trials. They’re at once a simple concept and a complex global industry. Flowers have inspired painters, scientists, and countless others for centuries.
It’s no wonder, then, that flowers have carved out their own corner of the blogosphere as well. Whether you’re a professional, an amateur, or just a fan, here are four floral blogs you should definitely check out.
Floret Flowers Blog: Lovely Community
The Floret Flower Farm has been heralded as one of the nation’s top “farmer florists,” and their story is as romantic as their arrangements. They supply flowers to specialty shops in the Pacific Northwest, and create bouquets and arrangements themselves. They also operate workshops that attract farmer florists from all over the nation.
Erin Benzakein is the Founder of, and blogger for, Floret. In addition to farming and floral arranging, she is an amateur photographer, so the blog is full of dreamy pictures of their arrangements and farm. Some of the recurring themes on the Floret blog are:
- The Seasonal Flower Alliance – A weekly project to assemble a bouquet of seasonal flowers. Everyone is invited to play. Designers can post a link to their pictures in the comments each week, and/or use the hashtag #SeasonalFlowerAlliance on Instagram.
- Interviews – With a confessed passion for, and bias toward, other farmer florists. Lots of Q&A, and lots of inspiration.
- This Moment – These are posted weekly (for the most part). One picture from the previous week, without comment or explanation. A fun, sometimes mysterious, little insight into life on the farm.
The Floret blog usually updates once or twice each week, and whether its a huge interview or a single, non-captioned picture, the reader is never disappointed.
Saipua Blog: Peaceful Passion
The Saipua design studio in Brooklyn is one piece of a floral trilogy that includes the World’s End flower farm, and the Little Flower School. The raw passion and hauntingly beautiful vision that drives all three of these projects — with the singular aim, it seems, of covering the state of New York with gorgeous flowers — is on display regularly at the Saipau blog.
Founder and Creative Director of Saipua, Sarah Ryhanen is a self-taught floral designer, farmer, and blogger. She is Co-Owner of World’s End, and Co-Founder of the Little Flower School. Her wild, creative spirit is evidenced in her arrangements and her writing.
Blog posts are not regular or themed. Most of the time there aren’t even titles. Very refreshing! Each one is about 75% visual masterpiece (the flowers and the photos of the flowers), 15% updates, and 10% stream-of-consciousness. In between snapshots of beautiful floral arrangements and behind-the-scenes candids, Ryhanen writes about weddings, their record collection, and peanut-butter sandwiches, and somehow it all fits together. There’s a lovely kind of melancholy that strings dark photo tones to personal musings and leaves the reader peaceful and inspired.
Tulipina: Unique, Natural Beauty
Tulipina is a boutique floral design studio near San Francisco, owned and operated by Kiana Underwood. Underwood adds beauty primarily to “eclectic events” and weddings, and her work has been featured in a host of magazines and websites.
Underwood posts on her Tulipina blog about once a week, and each offering is mostly photos. She gives a little background on the event, and is generous in naming the flowers and sources of inspiration. There are a few regular themes that pop up:
- Unique Vessels – Caddies, ladles, storage containers — you name it.
- DIY – These include step-by-step photos for Underwood’s arrangements.
- Humans with Bouquets – Sometimes the humans are selected for a value they embody or for a small business Underwood wants to share. Sometimes they are just people she bumps into on the street.
The simple focus of Tulipina is a refreshing kind of epiphany. Underwood has a pure appreciation for beauty and sharing it with people, and the Tulipina blog is both a means and an end to do so.
Green Wedding Shoes: Inspiration Overload
Green Wedding Shoes is about love — mostly weddings, but marriages too — more than flowers, but you can hardly have love or weddings without flowers! Many florists do the bulk of their business in weddings, but even for those that don’t, Green Wedding Shoes is a treasury of ideas and inspiration for designers.
Jen Campbell is the Editor and Creative Director for Green Wedding Shoes, and she posts daily (sometimes more than once). Some of the recurring themes include:
- Real Weddings – Readers can submit their weddings, and Campbell curates and shares the best ones. These posts are saturated with pictures of what people are doing, and full of beautiful ideas.
- DIY Ideas – From favors to flowers to backdrops, Campbell hosts a gallery of practical, do-able designs inspirations.
Thank you Rebecca! I’m a little obsessed with these bloggers, too! Tulipina is part of BloomNation and Saipua is a constant breath of fresh air and source of inspiration for me. I’m so glad you shared these beautiful blogs with our 5th & Hollyhock readers.
If you’re a florist, designer, event planner, or other small business owner, BloomNation CEO and Co-Founder (and my super-cool boss), Farbod Shoraka, will be a featured panelist at a live, online event for Grasshopper on Wednesday, October 29th . Everyday Businesses Can Leverage Social Media to Grow and Brand Their Businesses is a free, round-table discussion designed to help normal business owners get the most out of their social media networks. Hope you can tune in!12