Patrick Weskamp, owner of Weskamp Floral & Gifts, doubled his flower shop’s sales in exactly one year! Florists always ask him the obvious question, how did he do it? As counterintuitive as it may sound (or maybe it’s the most logical thing you can think of), he was able to double his sales by dropping the wire-services.
Patrick was frustrated with the way the wire-services worked. Sure he was busy with orders, but at the end of the month where was the profit? ...Continue Reading →