How to Fight Against Drop Shipping…and Win!

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How to Fight Against Drop Shipping…and Win!
In 1910, 15 florists created a platform that would help facilitate transactions by bring together their collective networks. The numbers grew until 1994, the last year FTD remained florist owned. Much has changed since then but one of the most surprising nuances for its former members is that the same wire services they helped create are now compete against their very business.
Many wire services and order gatherers advertise prices that no local florist could fill without ...
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Guest Post: The Flower Cottage

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Guest Post: The Flower Cottage

By: Diane Spiekermeier
Owner of The Flower Cottage

I’ve been wire service free now for 18 days. I was a little nervous, cutting the cord right before Valentines Day. But…. it was awesome. Maybe, my most profitable holiday yet. So far, we’ve received 5 BloomNation orders. The orders are easy to read, with our own picture right there. So the customer knows exactly what they are getting. I’m expecting ...

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5 Resolutions for Local Florists

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5 Resolutions for Local Florists

2012 is over! It was the best of times, it was the worst of times. Some flower shops had a great year, some shops are still struggling through this recovering economy. But it’s a fresh new year and having a positive outlook is the first step to success. Speaking to thousands of florists in 2012, I have learned a tremendous amount and have taken away some best practices from the top performing florists of 2012.

Here are 5 new year resolutions ...

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How a Small Town Florist Doubled his Sales in 1 Year

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How a Small Town Florist Doubled his Sales in 1 Year

Patrick Weskamp, owner of Weskamp Floral & Gifts, doubled his flower shop’s sales in exactly one year! Florists always ask him the obvious question, how did he do it? As counterintuitive as it may sound (or maybe it’s the most logical thing you can think of), he was able to double his sales by dropping the wire-services.

Patrick was frustrated with the way the wire-services worked.  Sure he was busy with orders, but at the end of the month where was the profit? ...

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The Savvy Florist- Increasing Your Online Flower Sales

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The Savvy Florist- Increasing Your Online Flower Sales

One of the most important statistics anyone with an e-commerce site needs to pay attention to is his or her conversion rate. Imagine if 100 people walked into your flower shop and you had zero in-store purchases or flower delivery orders. You would try to figure out what was wrong and fix it. Was my display not well positioned? Were my flowers not fresh enough? Were my prices too high? You would play around and see what changes brought in more ...

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It’s Our Time

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It’s Our Time

2011 is over!

It was a tough year for all of us, no doubt about it. The retail floral industry has taken some hits, but we are not down for the count. The Wire-service/ Order Gatherer industry think they have won, they think they have control. But what they don’t realize is that they are NOTHING without you!

So for 2012, we empower all the local florists across the country to come together and take back control of your industry. Let us ...

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Been There, Done That…

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Been There, Done That…

Anyone else tired of the same old stuff? Why are most consumers drowning in a sea of stock photos and boring product?  Why do people call the floral industry a dying business?  I don’t have a PHD in economics, but I think I know why…

Apparently the answer can be traced back to my time in Econ 101.  Good thing I remember it well!  According to Professor Crouch, the differentiation of goods along key features and minor details is an ...

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A Thousand Year Old Strategy Still Prevails

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A Thousand Year Old Strategy Still Prevails

The Origins of the MarketPlace.

As sophisticated as eBay, Etsy and Amazon seem, they are all based on the principle of a thousand year old business model.  The concept of the Marketplace originates from the middle east where local merchants would come together and offer their goods and services to customers. It was the most efficient way of conducting business. It was easy for the merchant, easy for the customer. Direct connection between merchants and customers has remained the most economic ...

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Ordering Flowers, Circa 1910

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Ordering Flowers, Circa 1910

Is it possible that a 100+ year business model is out dated?

Florist’s Transworld Delivery was founding in 1910 to help customers send flowers remotely.  Originally, a group of 15 florists transmitted each other out-of-town orders through telegraph.  They then employed a mercury man as their logo to highlight the speed of their delivery in 1914.  Rotary telephones were not commonly installed until 1919, making telegraph the optimal solution of the time.  A network of florists was the only logical solution ...

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