Who came up with BloomNation?
You did! We took the feedback and frustrations of all the florists and created BloomNation. With your designs, your prices and your brand, hard working Local Florists across the country make BloomNation what it is. We are just a group of passionate people coming together with the magic to make it all work. And it didn’t hurt having some extremely talented friends from some of the biggest e-commerce sites in the world either. In the end, we (yes, you too!) are part of the dangerous team that will give those big guys something to worry about.
We are not owned, operated or a subsidiary of any other company. BloomNation has ZERO association with any other company or institutions.
What’s the Mission?
Our goal is very simple – To rid the industry of order gathering and marketing middlemen destroying the retail floral industry. We are here to give the power and recognition back into the hands of hard working florists, just like you. Our Motto: “We are the stage, flowers are the music and YOU are the RockStar!”
So Who’s Behind All This Amazingness?
Title: Co-Founder and President
Education: Economics Degree, University of California, Berkeley
Experience: Corporate Finance and Strategic Advisory in the Consumer Technology Industry
Why FlowerCloud?: Seeing his Aunt’s once thriving floral shop in the brink of failure after dealing with expensive Wire-Services taking all the profits and recognition, Order Gatherers stealing her customers and Big Box chains offering cheap flowers at prices she couldn’t compete with, he decided to help his aunt fight back. Taking his strategic advisory experience in both the consumer and technology space, Farbod pulled together a team of his closest and most trustworthy peers to help create an advanced marketplace system that directly connects florists across the country together with consumers. No more order gathering, no more filling to value, no more false expectations, just real products from real florists with the brand recognition they deserve.
Hobbies: Hockey, tennis and photography (not just flowers!)
Favorite Flower: Lilies, which happens to be his mom’s name.
Title: Co-Founder, Chief Financial Officer
Education: Business/Accounting Degree, University of California, Santa Barbara
Experience: Accountant and Management Consultant
Why FlowerCloud?: Specializing in agriculture and retail, Gregg has acted as CFO and consulted for growers and wholesalers for the majority of his professional career. With firsthand experience on the effects of the recession and the greed of corporate conglomerates continual squeeze on everyone else’s margin, Gregg has teamed up with FlowerCloud to leverage his detailed knowledge of the industry to implement a platform that will finally put the small business owner back in control.
Hobbies: Golf, baseball and the great outdoors
Favorite Flower: Orchids, the ever lasting flower.
Title: Co-Founder, Head of Marketing and Corporate Development
Education: Masters in Business, University of Chicago, Booth School of Business.
Experience: Marketing, Sales, Business Development and Strategy
Why FlowerCloud?: A true strategist and business development guru, David has a solid track record of taking companies to the next level. Currently completing his Masters at the top ranked business school in the world, David brings his network of high level educators and Venture Capital contacts together, giving FlowerCloud access to advisory and financial resources that are required for success. With family friends in the retail floral industry and his frustration as a consumer when ordering flowers online, FlowerCloud has become a passionate cause for him.
Hobbies: Poker (and he is pretty good, was a WSOP champion!)
Favorite Flower: Roses, as he is a romantic at heart