It’s okay to get paid for doing what you love. More than that, it’s okay to profit from doing what you love–in fact, it’s necessary, if you want to keep doing it. As you know (but perhaps others don’t realize) running a flower shop is hard work. Mentally, as well as often physically. If yours is a small operation, you no doubt wear many hats in your business–don’t discount this, or your creative work, when you are figuring out prices.
Thinking About Profit
Despite the long-held beliefs of some, starving artists who are worried about rent, car payments, childcare costs and the like are often not as creative as they could be. Necessity is sometimes the mother of invention, true, but it’s also true that worry sometimes saps inspiration, clouding that inner-space where creativity sometimes dwells.
When you look at it like that, you can see that making a profit on your creations is almost a duty to your muse. It’s okay, as a floral artist, a designer, to make money. I know I said that before, but it bears repeating, because one of the first things people expect artists to do is starve. The next thing they expect us to do is practically give away our work–which is fine, in some cases, but not when you are trying to build a business. Your work has worth; you have worth, and you should get paid what you deserve.
How? That’s the Question, Isn’t It?
Start by figuring out what hourly or yearly wage you need to make, so that you can factor that in to your per-arrangement costs. If you don’t really know what the industry standard is, a simple web search for the salaries floral designers, arrangers or florists will give you a good idea of a starting place.
Now ask yourself the following:
- Do you bring any special skills to the table?
- Have you studied under a well-known expert?
- Do you have significant experience?
- Do you have a unique way of looking at things, are your masterpieces incomparable?
If the answer to these and similar questions is yes, factor that into your wage calculations. Keep in mind your competitive pricing strategies, as well as your costs, and set prices that are competivite, but that pay you what you deserve.
- If you’ve designed a bouquet so exquisite, so memorable, so in demand… don’t be afraid to charge a higher price for it. After all, you no doubt have other, lower-priced items in your shop for customers looking simply at price. But you should also cater to customers looking primarily at value. At exclusivity. At artistic merit. The way BloomNation.com is set up allows florists to break out of the “cookie-cutter” trap that wire-services put them in and, instead, lets them put their creativity first.