About Us

Founded in August of 2011, BloomNation is a trusted community marketplace for people to list, discover, and send unique bouquets handcrafted by local florists across the country. Whether you’re looking for the traditional dozen roses or a one-of-a-kind design, BloomNation lets you discover and send the perfect gift. With our epic customer service and growing community of florists, BloomNation is the easiest and most reliable way for ordering flowers online.


Farbod Shoraka - Co-Founder, Chief Executive Officer - Farbod drives BloomNation’s vision, strategy and growth. An economics graduate from University of California, Berkeley, Farbod has always had a passion for understanding business models creating solutions for the greater good. Prior to BloomNation, Farbod was an analyst in Mergers & Acquisitions and corporate strategy. Farbod’s favorite flower is the Casablanca Lily.

Gregg Weisstein - Co-Founder, Chief Operating Officer - With thousands of both florists and their products in the marketplace, Gregg is responsible for keeping BloomNation a well-oiled machine. A Business Economics and Accounting graduate from University of California, Santa Barbara, Gregg has consulted for market leaders and wholesalers for the majority of his professional career. Gregg’s favorite flowers are orchids.

David Daneshgar – Co-Founder, Head of Sales and Business Development - David leads Sales and Business Development at BloomNation. A former World Series of Poker champion, David brings a unique set of analytical and interpersonal skills to the competitive world of online flowers. David graduated from the University of Chicago, Booth School of Business and his favorite flowers are those that put a smile on his mom’s face.